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Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising


Research papers

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
June 15, 1977
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Citation

Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system


Research papers

The role of new information technology in decision making

The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Samuel A. Wolpert
June 15, 1977
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Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


Research papers

Input/output models

This paper describes structure and result of the model M*I*C*I*0 (Modello Industria Chimica Input Output) prepared in order to: 1) determine a valid correlation between the development of the national economy and that one of the chemical industry; 2)...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: C. Trabucchi, G. F. Corazza, S. Ghiringhelli
June 15, 1977
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Citation

Trabucchi, Corazza and Ghiringhelli (1977a, June 15). Input/output models. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/input-output-models


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research papers

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research papers

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean-Philippe Faivre
Company: Burke, Inc.
September 1, 1976
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Citation

Faivre, J. (1976a, September 01). Public policy and consumer information . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/public-policy-and-consumer-information-


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Qualitative research into McDougalls sponge mix packaging

McDougalls Ltd. in conjunction with J. Walter Thompson Ltd.are currently developing alternative packaging forms forMcDougalls Sponge Mix which positions the product moreclosely to the existing Sponge Mix Market. Consumer research was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging